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Thousands of guests on their feet under the canopy of the Aretha Franklin Amphitheatre

Sponsorship · Father’s Day 2027

Put your brand in the room where Detroit celebrates Dad.

Father’s Day has plenty of ads and very few main events. We built one — and we’re inviting a small number of partners to be part of it in 2027.

Start a Conversation See the 2026 show
Guests at our 2026 Father’s Day show
5,000+
Seat amphitheatre on the Detroit riverfront
6,000
Acts on one stage, one night
10
Grammy-winning headliner, Gregory Porter
1

The audience

Families who show up, dressed for the occasion.

Our Father’s Day show puts comedy, jazz, R&B, hip-hop, and gospel on one stage, so three generations of a family each get a favorite moment. Dads come with the partners and children celebrating them — and the grandparents come too.

It’s a premium night out, bought as a gift, in Detroit and for Detroit. A sponsor here isn’t interrupting the celebration. It’s part of it.

Two guests in statement hats laughing in their seats A guest with both arms raised mid-show A guest in a Jokes, Jazz & Jams shirt hugging a friend A guest dancing in the aisle at dusk

Where your brand shows up

Before the show, at the show, after the show.

Every production runs on a real campaign. Partners are built into it from the first announcement to the recap film.

On stage and on screen

Host mentions from the stage and your logo on the LED walls throughout the night.

On site

Signage, an activation space, and VIP hospitality for your customers, staff, and guests.

Broadcast

Station-ready 30- and 60-second television spots carrying your logo.

Digital and social

Display advertising, artist promo videos, and @j3presentsjjj across five platforms.

Print and street

Flyers, posters, and handbills across Metro Detroit.

Direct

Our email and text list, the event page, and the recap film after the show.

Partnership levels

Four ways in. One is exclusive.

These are starting points. Tell us what your team wants from Father’s Day and we’ll build the package around it. Investment levels are shared on request.

One partner only

Presenting

  • “Presented by” in the show’s name
  • Logo and mention in every TV, digital, and print piece
  • Premier on-site activation space
  • Host mentions and LED logo all night
  • VIP hospitality package

Limited

Stage

  • A named stage moment or VIP lounge
  • Logo in every spot
  • On-site activation space and signage
  • LED logo and a host mention
  • VIP tickets

Limited

Supporting

  • Logo on all print and digital materials
  • On-site signage
  • LED logo in rotation
  • Event tickets

Open

Community

  • Name on the event page
  • Group thank-you from the stage
  • Event tickets
  • Built for local businesses and organizations
Performers join hands for a bow in front of LED walls while the front rows stand

Ideas we’d build with you

More than a logo on a banner.

  • Dad of the Year. Detroit nominates its everyday heroes, and the winner is honored on stage in front of the full house — presented by you.
  • Your VIP lounge. Branded hospitality with the best seats in the house.
  • Win Father’s Day. A ticket sweepstakes run through your stores, app, and social channels.
  • Seats for deserving dads. Tickets given in your name through Detroit nonprofits, with the story told on stage and online.
Tell us what you have in mind